Popular Mechanics Engineers an iPad App

Popular Mechanics is bringing its nuts-and-bolts know-how to the Apple iPad tablet, announcing the release of its iPad app, debuting at $1.99.
The Hearst Magazines title says its app includes embedded video, 3-D building plans, and interactive animations, such as: an interactive earthquake tracker with up-to-date seismic data; an animated, step-by-step demonstration complementing an item on building a tool-charging station; and an animated illustration of an extreme free fall without a parachute.
The debut iPad app does not represent a complete issue of Popular Mechanics, but the magazine said future releases will, adding that the monthly price is not yet set.

Popular Mechanics editor in chief Jim Meigs said:

Popular Mechanics lives in the tech world, so we really wanted to examine what’s already in the market in order to do ours right. While our first app is mainly a test issue to see how PM translates to the iPad, we believe our readers and the technologically curious will be entertained and informed by what we’ve created.

And Hearst Magazines Digital Media vice president of digital editions and audience development Chris Wilkes added:

It’s an exciting time to be experimenting with new digital expressions for our brands. We have Web sites, mobile sites, utility apps that are both free and paid, digital replica editions of our magazines — and now we’re adding these enhanced presentations of our brands that are based on our magazine content but are reimagined specifically for tablets. A big part of the business value for these projects is the experience itself.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.