NBC Universal created the position of president of digital for its entertainment and digital networks and integrated media division and filled it with Nicholas Lehman, who had been CEO of Plum TV.
Lehman will lead NBCU’s pure-play digital businesses, including iVillage, Daily Candy, Swirl, and Fandango, focusing on content, product development, marketing, sales, research, and promotion across mobile, Web, and new digital platforms.
He will also work closely with the heads of online platforms for the company’s TV brands, including Telemundo, Bravo Media, Oxygen Media, Style, and mun2. And Lehman will finalize a plan for digital research and innovation throughout the division.
Prior to Plum TV, Lehman served stints with IAC and MTV Networks.
NBCU chairman of entertainment and digital networks Lauren Zalaznick said:
Nick, with his powerful combination of creative and business expertise in multiplatform media and new product development, is the ideal person to build on our success at a very exciting time of expansion both in the rapidly growing digital industry, as well as at our company. We have an unparalleled array of pure-play digital brands with loyal, high-quality, and large-scale audiences. These assets, housed inside a ‘traditional’ media company with innovation at its core, are uniquely well-positioned for growth.
I could not be more excited to join NBC Universal and to work with some of the most iconic brands and talented teams in TV and digital media. The new combination of NBCU and Comcast digital properties creates a strong foundation to drive continued growth in convergent media’s most dynamic sectors: women, lifestyle, local, e-commerce, and entertainment.