Playboy Playmates Play on Mywaves

What better place for Playboy to launch its first ad-supported mobile video syndication deal than with a site whose audience of five million unique monthly visitors is predominantly young adult males? Following closely on the heels of a deal to offer the first ad-supported mobile content for several MTV Networks properties, mywaves has added Playboy Mobile video to its collection.

The free content is all non-nude, but does feature the famous Playboy Playmates, celebrity interviews, comedy and other lifestyle footage.

Mywaves founder and CEO Rajeev Raman likened the level of how scantily clad the beautiful women are to the Sports Illustrated swimsuit issue, which, coincidentally, also offers some video content through mywaves.