Pitch, Please: Journalists Sound Off on Media Relations

This week's best responses...to PR pitches.

Happy Friday again, readers: it’s time for the fourth installment of our Muck Rack-assisted series covering the week’s reactions to pitches: good, bad, and “LOL WUT?” (Check out the previous chapters here, here, and here.)

Yesterday we revealed that a certain journalist has some skewed ideas about how the PR industry works…but the writers of today’s entries TOTALLY get it.

First, some basic lifestyle tips: use aromatherapy while regularly replacing the top sheet on your bed:

These are not the pitches you’re looking for…

Of course the biggest cultural event of the past week was “Star Wars Day”–forget you, moms–and we were shocked to learn that Steve Kovach of Business Insider only received ONE related pitch:

Hell, we got at least three of them from our friends in the ad world.

Cynicism in politics is a very good thing. 

Dave Weigel of Bloomberg is not impressed by the fact that presidential candidate Carly Fiorina has to rely on Hillary Clinton in order to make herself into a news item:

Back to (grammar) basics

If we might return to Star Wars for a minute, correct is this sentence? Nope. 

Your strong suit, spelling is not:

Simplicity is a virtue via tech writer Zach Miners:

Next, in creative language from Alastair Coote (who does NOT cover men’s fashion for The New York Times):

Automation is not always your friend–and neither is Brittney Helmrich of Business News Daily:

Marina Khidekel of Cosmopolitan reminds us that it might be better to use no name than to use the wrong name –especially when using such a not-at-all-desperate subject line: pitch please 4 We thought that one would win a prize for most blatant LOOK AT ME pitch, but this one takes the coke-dusted cake:

Here’s a pitch that is truly a work of art. How do you manage to tie your client to Taylor Swift? By degrees:

Anne Helen Petersen may be obsessed with celebrity gossip, but she doesn’t actually cover it–so we’re not sure we can call this a successful pitch. Still, that sentence…

Next, a little inside baseball talk between People writers on who will respond to a pitch: