Pinterest Taps Marie Claire’s Aya Kanai as Head of Content and Editorial Partnerships

She had been with Hearst Magazines since 2016

Aya Kanai will be responsible for leading editorial integrations between Pinterest and creators and publishers Kathryn Wirsing

Marie Claire editor in chief Aya Kanai joined Pinterest in the newly created role of head of content and editorial partnerships.

Kanai will be responsible for leading editorial integrations between Pinterest and creators and publishers with the goal of bringing fresh, inspiring content to the platform.

Prior to taking the lead role at Marie Claire last December, she served as chief fashion director at parent Hearst Magazines since 2016, overseeing fashion content for titles including Cosmopolitan, Good Housekeeping, Seventeen, Women’s Day and Women’s Health, as well as supporting special projects for the websites of Esquire; Harper’s Bazaar; O, The Oprah Magazine; and Town & Country.

Kanai was also a judge on Lifetime reality television series Project Runway Junior in 2015 and 2016.

Pinterest co-founder and chief creative and design officer Evan Sharp said in a statement, “We’re excited to welcome Aya to the team and tap into her unique expertise. Pinterest sits at a distinctive space between visual discovery and wonderful ideas created by people around the world. Our content and the publishers and creators behind it is what differentiates us from other platforms. With Aya’s vision, creativity and leadership working at some of the world’s leading media companies, we’re looking forward to redefining what it means to discover fresh inspiration on Pinterest for a new generation of Pinners to enjoy.”

Kanai added, “I am thrilled to be joining the Pinterest team. I have spent my career celebrating the vast diversity of personal style, bringing stories to life through images, video and features. It is more important than ever that a range of voices and styles are discoverable and representative of all. I am looking forward to evolving the creative ways we can inspire Pinners, while giving brands new ways to reach this growing audience.”

The new editor in chief at Marie Claire is Sally Holmes, who joined the magazine in 2018 as digital director and was promoted to executive editor in January.

Holmes has been with Hearst Magazines since 2014, following stints at The Cut and New York Magazine. David Cohen is editor of Adweek's Social Pro Daily.