Pinterest Now Drives More Magazine Referrals Than Facebook or Twitter
That’s the line that jumped out at us from this weekend New York Times profile of the network, though it should come with a qualifier: it applies to publications like Self, Better Homes and Gardens and other lifestyle pubs that also drive a lot of both brick-and-mortar and e-commerce for relevant clients.
Still, it’s a pretty big deal: obvious cliches aside, if you want to sell stuff to women then Pinterest is the way to go.
The company knows this: yesterday brought news of the appointment of former Google media relations specialist Robert Macdonald to perform the same role at Pinterest.
Facebook and Twitter may win the headlines and the attention of investors/journalists, but Pinterest is winning the valuable traffic:
“While Pinterest attracts one-third of the number of visitors that Facebook does, the number of unique visitors to Pinterest jumped 49 percent between August 2013 and August 2014 to 64.22
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in