The skin tone ranges Pinterest began beta-testing last April are being added to its iOS application.
The feature was a collaborative effort by Pinterest’s technical team and its inclusion and diversity team.
Pinterest said nearly 60 percent of the top 100 search terms for skin-related topics on its platform in 2018 involved a tone—such as dark, pale and olive skin—as women sought to narrow down their results to products and ideas that were best-suited for them.
Over the coming weeks, people using the Pinterest iOS app to search for makeup and hair ideas will see a palette with a range of skin tones to help them narrow their searches, and Pinterest said more options will be added to those palettes.
Pinterest said billions of beauty Pins have been saved to its platform, and beauty is one of its most-searched categories.
Women on Pinterest are 2.4 times more likely to experiment with different makeup when compared with women on other platforms, according to Pinterest, and beauty trends seeing recent spikes in searches include glossy makeup (up 89 percent), bold lipstick (467 percent) and going gray (879 percent).