Pinterest Is Now Up to 175 Million Monthly Active Users

International markets drove much of the social network's growth

Pinterest announced Thursday that it now totals 175 million monthly active users, up 25 million from its total as of last October.

Head of global partnerships Jon Kaplan made the announcement in a blog post, saying that international markets have driven much of the growth, with three times year-over-year growth in Germany and Brazil and two times in France and Japan. He added:

We’re excited about these updates for many reasons. First: more people means more ideas. Since a lot of our content comes from Pinners saving their favorite ideas from around the web, an expanded audience means that additional content comes onto the platform.

This growth also means more opportunities for brands to reach their audience on Pinterest. As we continue to grow faster than ever, we’re adding new business programs, too. Recent initiatives include bringing ads to new markets, launching Promoted App Pins and introducing Pinterest Propel, our new program for small businesses and agencies. David Cohen is editor of Adweek's Social Pro Daily.