PIB: Q2 Magazine Ad Pages Down 8.2%

Magazine ad page and revenue declines have worsened as the year has progressed as the continued economic downturn has led marketers to cut spending, particularly in the pharmaceutical and cosmetics categories.
 
In the second quarter of 2008, ad pages sank 8.2 percent with rate-card reported revenue down 4.7 percent, per Publishers Information Bureau figures released July 10. In the first quarter, pages were off 6.4 percent with a 1.2 percent decline in ad revenue.
 
For the entire first half of