PepsiCo Pitches Startups – Winning Startups Pitch PepsiCo

PepsiCo today told 20 startups – out of nearly 500 entrants – in technology, media and communications to present their best stuff at the inaugural PepisCo10 Summit. What’s in it for the entrepreneurs? The chance to be matched with media mentors to create pilot programs for a PepsiCo brand. The summit is not just an opportunity to select as many as ten finalists, it’s an idea exchange for PepsiCo brand and marketing teams, agency partners, venture capitalists and thought leaders across multiple disciplines.
This is the second phase of the company’s innovation incubator program. Among the top startups are several connected TV technologies, a popular trend in media convergence; mobile couponing solutions, a still mostly unrealized consumer engagement point for consumer packaged goods companies and retailers; and niche social networking platforms that bring consumers together around common interests like music and sports.
“The top 20 PepsiCo10 finalists are incredibly talented and creative – an energizing source of outside innovation that we welcome into our organization,” said Seth Kaufman, Director of Media Strategy and Investment for PepsiCo North America Beverages. “We look forward to hearing their proposals and partnering with them to inspire new approaches and opportunities to engage our consumers and retail partners.”
Entrepreneurs were asked to focus PepsiCo10 submissions on one of four innovation segments: social media, mobile marketing, place-based and retail experiential marketing, or digital video or gaming.
“Technology and communications is the meeting place for brand experience today,” said B. Bonin Bough, Director of Digital and Social Media for PepsiCo, “and that is why we created the PepsiCo10 – to help foster ideas at that nexus. For our company, social and digital media is a growing business driver, and it is important for us to constantly seek out new partners and opportunities in the space.”
At the two-day PepsiCo10 Summit, happening today and tomorrow at PepsiCo HQ in Purchase, NY, up to ten start-ups will be named the inaugural PepsiCo10. These organizations will have the opportunity to execute a pilot project with one of the PepsiCo brand teams with mentoring and advice from media strategy firms OMD Ignition Factory or TracyLocke, as well as global PR firm Weber Shandwick. Access to Pepsico customers and the venture capital firm Highland Capital Partners add further value to the startups.
The top 20 finalists for the PepsiCo10 include:
Social Media & Marketing
RealGifts, Inc.
Mobile Marketing
Evil Genius Designs
Place-Based and Retail Experiential Marketing
TableTop Media
Digital Video and Gaming
Affine Systems