Set to Launch iPhone App

Time Inc.’s is about to launch a $1.99 application for the iPhone, a move that comes as media companies are exploring ways to charge consumers for content to make up for the softened ad market.
Consumers will be charged a one-time fee only for the app, which launches May 18. Much of the information that will be accessible on the iPhone app can already be found on and its free mobile site, but execs at say the iPhone app will provide access to additional content, such as access to its celebrity database, on a convenient platform. Unilever is the launch sponsor. also is working on developing downloadable games for which it plans to charge users one-time fees. Those are expected to launch later in the year.
Elsewhere, Martha Stewart Living Omnimedia is planning a test to charge consumers for downloadable videos of archived episodes of her TV show, Martha Stewart Living. Consumers would pay a one-time fee, which hasn’t been set.