PBS Looks Into Social Media Releases
Two years after Tom Foremski’s original story calling for the death of press releases prompted the advent of the social media release, the conversation continues.
Mark Glaser at PBS’ MediaShift, has an excellent in depth round up of some of the key players in the game. Here is his succinct summation of the current environment:
Perhaps at this early stage – just two years into the life of the SMNR vs. 100 years of the text press release – we can only expect small victories for the evolution of the format: a link here, a photo there, a little less spin.
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