'Parenting' Going the Celebrity Route

Title going for hip parents

While most magazines have featured celebrities on their covers, the mass parenting titles have largely stuck to cute baby and kid models. But parenting magazines also are under pressure as new moms and dads increasingly go to the Web for advice.

Bonnier Corp.'s Parenting is hoping that adding celebrities to its covers will help it stay relevant, though. The October “Early Years” edition features Tori Spelling with her two tots, part of a design and content refresh.

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