Pac-12 Networks Is the Latest to Ink Twitter Livestreaming Pact

Another day, another live-streaming deal for Twitter, this time with Pac-12 Networks, the broadcast arm of college sports’ Pac-12 Conference.

Another day, another livestreaming deal for Twitter, this time with Pac-12 Networks, the broadcast arm of college sports’ Pac-12 Conference.

The conference announced that Twitter will be the “premier streaming partner” for its Pac-12 Plus broadband network, which will feature more than 150 live games throughout the 2016-17 academic year in sports including soccer, volleyball, gymnastics, baseball, ice hockey, swimming, diving, softball, track and field, wrestling, lacrosse, tennis and water polo.

The live events will be produced by the Pac-12 universities and they will also be streamed on those universities’ sites and the Pac-12 site. The members of the Pac-12 are:

Twitter chief financial officer Anthony Noto said in a press release announcing the pact:

Twitter is the fastest way to find out what is happening in live sports. Our partnership with Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.

Pac-12 Networks president Lydia Murphy-Stephans added:

The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events. By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.

Readers: What are your thoughts on Twitter’s recent flurry of live-video-streaming deals?