Overkill Coaxes In-App Purchases with Bullet-Filled Samples

OverkillNot too long ago, a Czechoslovakian developer by the name of Craneballs Studios made its way onto both the top grossing iOS charts and top free iOS games charts. The game is called Overkill, a highly simplistic first-person shooter, for iPhone and iPad, that has been downloaded well over 2.5 million times since its March 17th release.

A static, gallery-style FPS, players gun down 2D enemies with a wide variety of guns that are, more likely than not, the reasoning behind the game’s title. Monetized through in-app purchases, the game does an excellent marketing job in letting players try new and more powerful, premium weapons. Instead of just displaying them, this gives users an actual taste for the loadout in game. Though simplistic, the game looks and functions cleanly enough, and its basic game play makes it easy to pick up and play while on the move. That said, the game does suffer from some player frustrations that stem from the game’s difficulty curve.

Players are an unnamed solider with a simple enough objective: Here are some enemies. Shoot them. That’s really about it. Players are placed in a 2D space reminiscent of a shooting gallery as enemies slide out into the open. The idea is to progress through all the waves of each level with enemies randomly spawning in specific locations. As to which one and what it will be filled with, this is generated on the spot.

New LevelsEach enemy has varying health, armor, accuracy, and damage. Once they’ve appeared, a graphic will appear around the target which displays how long until the enemy has “targeted” the player. The idea is to shoot them before they finish targeting the user. It sounds simple enough, but there are key factors that come into play when it comes to target selection.

When we say “varying” amounts of health, we mean really varying. Some enemies will take an entire clip of bullets, to the head, while others will die in a shot or two. Now, when an enemy is being hit, they cannot fire, but if users are wasting time trying to kill one enemy, and, say, two weaker ones are around, the user can die before the stronger one is killed. In addition to this, some enemies might be in areas where they are less exposed and further away, making them harder to hit with an inaccurate weapon, costing the user health while other enemies pelt away at them. This creates a central mechanic of target choice.

Choice is really the core of this game. Choosing what target to shoot first is only part of that equation, however. The other aspect is the choice of weapon. As users survive each wave, they earn points, damager multipliers, armor bonuses, and so on. More importantly, they earn cash; cash that is used to buy new guns and upgrades for existing ones (players must also continually buy new ammunition for each weapon). This constant purchasing and upgrading is imperative since players cannot move at all during game play, only aim.

UpgradesAs waves go on, each level becomes more difficult in terms of enemy health, accuracy (the time it takes before they fire), and numbers. In this sense, it becomes a requirement to kill them faster, and there is only so fast the player can aim. Because of this drastic dependency on arsenal load outs, the game can be a bit frustrating as players can often find themselves at a plateau with their current weapon and in a situation where they can’t really advance, nor buy new gun. Since aiming is the only “skill” for players, it can be frustrating to constantly replay the same wave and die, over and over again, just to upgrade.