Outside's Go: Awkward Titles Be Damned
Twenty-five years ago, Larry Burke and Don Welsh launched Outside. While spinoffs Outside Women and Outside Kids both folded shortly after launch, the pair is now banking on a new quarterly title that will be called Outside’s Go. (Presumably “Go” will be the main cover type and “Outside’s” will lend some credibility.)
According to the NY Post, Outside’s Go‘s (that’s awkward) subscribers will be 90 percent male, and in the 35-plus age bracket with quite a bit of expendible income.
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