Origami Beagles Conquer London in #ReleaseThePounds Stunt

Work by UK agency The Academy.

People think life insurance is boring because it is, but UK firm The Academy helped client Beagle Street counter that perception this week with…free money!

There’s a catch, of course: that money was a series of hundreds of ten-pound notes disguised as origami beagles and placed strategically in locations around London. (The point is to remind consumers of the money they could save by switching to Beagle after an internal survey revealed that many Britons both overpay on their insurance and delay buying it due to expense concerns.)

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