You May Soon Be Able to ‘Order Food’ Directly via Facebook

The feature has been spotted on both desktop and mobile

Headshot of David Cohen

Facebook announced last October that users could order food directly from the pages of restaurants that use or Slice. This week, some users began seeing an Order Food feature, on both desktop and mobile, enabling orders directly via Facebook.

I was able to access the Order Food feature via both desktop and mobile, but no restaurants supporting the feature were found in my area of New Jersey.

Sarah Perez of TechCrunch reported that users in areas with restaurants that support or Slice will see lists of those eateries, along with their featured photos, price ranges, five-star ratings, type of cuisine and whether pickup and/or delivery are available.

Twitter user Jose Gutierrez was able to successfully complete the process, sharing screenshots in the tweets embedded below, and Perez reported that he was able to browse the restaurant’s menu, add items to his cart, edit his order, add a suggested tip and pay via Facebook, with the latter feature powered by or Slice. He also shared the screenshot below of the confirmation screen at the end of his order.

A Facebook spokesperson confirmed that the Order Food feature is a test of a new entry point for last October’s initiative with and Slice. David Cohen is editor of Adweek's Social Pro Daily.