Can mar tech gain a bigger audience among brand execs? Oracle is testing out that fairly noteworthy concept with a talk show that focuses on brand clients talking about customer experience (CX), a buzz term du jour in the industry.
Called CX Factor, the show will feature 12 episodes that are being slowly rolled out in a soft launch. Oracle has released nine episodes, which have featured interviewees such as Doug Milliken, vp of digital consumer experience at Clorox, Karen Pascoe, svp of user experience design at Mastercard and Deepika Pandey, chief digital marketing officer at Walgreens.
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