Only Girly-girls Own eReaders
While the headline might seem silly, a recent Neilsen survey shows it’s actually true (to some degree).
Neilsen has just released data from polls it conducted this summer. The results show that a significantly percentage of eReader owners are women. As late as last fall, slightly less than half of eReader owners were women. The most recent survey shows that 61% of tablet owners are women. What’s even more interesting is that tablets didn’t see the same growth; more men still own tablets than women, according to Neilsen.
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