5 Possible Reasons Why Your Online Video Isn’t Getting Any Views

If your online videos aren't getting any views, don't give up hope! Read on for five possible reasons why nobody is watching your videos and the necessary changes to resolve the problem and start getting those well-deserved views!

The world of online video can be incredibly exciting when you see people viewing, sharing and responding to your videos. But when you upload a video and don’t get any views it can be frustrating and discouraging. If your online videos aren’t getting any views, don’t give up hope! Through trial and error you can get to the bottom of why you aren’t getting views and try to fix the problem. Read on for five possible reasons why nobody is watching your videos and the necessary changes to resolve the problem and start getting those well-deserved views!

You Haven’t Maximized Your Metadata

One of the biggest reasons that videos don’t get as many views as they should is that the uploader has not maximized their metadata. You could have the most exciting, interesting, entertaining and original video in the world but if you haven’t put the thought and time into writing effective titles, descriptions and tags then nobody will be able to find your videos.

To find out how to maximize your metadata check out our posts on How To Skyrocket Your Video Views With YouTube Metadata and 10 Tips for Maximizing Your Discoverability On YouTube. While these posts are geared towards YouTube users, as YouTube is the most popular video site, the tips are applicable to other online video sites as well.

You Aren’t Promoting Yourself

You can’t assume that people will miraculously discover your video within days through a simple online video search. Even the most popular viral videos didn’t take off on their own. Take the Double Rainbow video, for instance. The video was uploaded by Paul Vasquez in January of last year and didn’t go viral until Jimmy Kimmel tweeted about it in July.

Most viral videos go viral when people start tweeting about them, posting them to Facebook, Reddit or Digg, or embedding them in blog posts. You don’t have to wait for Jimmy Kimmel or some other celeb to discover your videos on a whim months from now and tweet about them. You can, and should, expedite the process by promoting your videos on your own Twitter and Facebook accounts, asking your friends and coworkers to share, contacting bloggers who may have an interest in writing about your videos and doing your best to get your videos out there. Once you get the ball rolling they will take on a live of their own, if they are really worth sharing.

You Are Only Trying On YouTube

YouTube may be the biggest online video-sharing site out there, but it’s not the only video-sharing site. Don’t pigeonhole yourself by uploading your videos only to YouTube, or only to one video-sharing site. There are loads of sites out there and by ignoring them you may be missing out on a niche audience that is dying to see your videos and would help you to spread them by sharing with their friends and social networks.

In his book Get Seen: Online Video Secrets To Building Your Business, Steve Garfield writes that one of the five steps to be successful in the world of online video is to “Set your videos free.” He writes:

“Publish to more than one location. This lets your videos organically find their audience. You might get a loyal following on some smaller niche video sites, but these viewers could turn out to be your most ardent supporters who end up spreading the word about you.”

Garfield also points out that it’s important to make sure you’ve got sharing features enabled, including embed links, “tweet this” buttons, “e-mail this” links, and more to make sure your viewers will find it easy to share your videos with their friends.

Your Video Is Too Long

How long is your video? If it’s ten minutes long people may not be watching because they simply don’t have the time or patience. Ideally your video should be between two and three minutes long, or even less, unless it succeeds to engage viewers throughout and simply can’t exist without being longer.

Take a look at your video and ask yourself whether you absolutely need every second of it. What happens at the beginning? Do you have a fifteen second long introduction in which nothing really happens? If nothing happens in the first fifteen seconds, or even five seconds, then you risk losing viewers before you even get into the meat of your video.

You want to be eye-catching, interesting and engaging from the start and keep your audience’s attention all the way through. Not sure if you’re achieving this goal? Sometimes it can be hard to watch your own creation with a critical eye so ask some close friends or co-workers who you trust to give their honest opinion to watch the video and let you know what they think. Did they lose their interest at certain points? Do they think you should take anything out?

Remember that the attention span of an online audience is short and if they get bored all they have to do is click to watch a different video. Be concise, to the point and engaging and you can increase your video’s success.

You Need To Try Something New

The issues above are pretty easy to solve with some promotion, title-writing and simple editing. However, the unfortunate truth of the matter is that the reason your video isn’t getting any views may be because it just doesn’t play well on the web. Some subject matter is popular online while other subject matter is not and you just have to play around with different ideas until you find something that works.

If you have uploaded a series of similar videos and see that they aren’t going anywhere, despite the fact that you’ve got all the metadata down pat, you’ve been promoting, you’ve spread your videos across the web and they are just the right length, then it might be time to switch it up and try something different. Try out a few different ideas, upload them all and see which plays best. Through trial and error you can find the perfect formula for getting more views.