Olsen Twins Release Video in Lead-Up to Website Launch

Mary-Kate and Ashley Olsen will be launching a new website called StyleMint that will sell their brand of designer t-shirts (with personalized selections) on July 1. To build anticipation for the site (which, at the moment, is collecting email addresses and asking people to login if they’ve received their “invitation”) they’ve released the video above.

Fashion has been doing some interesting things with video over recent months. Just yesterday, New York magazine reported that it received its portion of the Mugler men’s fashion line video. Video clips had been passed around to a number of reporters, generating buzz.