Visual Marketing Platform Olapic Becomes Facebook Marketing Partner

The Facebook Marketing Partner program welcomed visual marketing platform Olapic into its ranks.

The Facebook Marketing Partner program welcomed visual marketing platform Olapic into its ranks.

Olapic–which boasts a client roster including Calvin Klein, Omni Hotels, ASOS and West Elm— enables those brands to convert user-generated content, such as photos and videos, into marketing assets.

The company said brands currently using its predictive consumer-generated Facebook ads solution for display and retargeting are seeing returns on ad spend of 4.8 times, 12 percent lower customer-acquisition costs and a 40 percent bump-up in click-through rates.

Olapic is also working with the recently introduced Instagram Ads API.

Co-founder and CEO Pau Sabria said in a release announcing the news:

The Web is now flooded with consumer-generated photos inspired by the genuine exuberance and enthusiasm consumers have for brands, which is why we consider this earned content. It is the largest pool of valuable content marketers have yet to unlock and is quickly becoming a fundamental part of every content strategy. The native nature of earned content is ideally suited for Facebook ads, and we are very excited to work with our customers to help drive more value in this channel.

Co-founder and chief operating officer Luis Sanz added:

Olapic will be able to provide our customers with an even higher level of innovation in finding ways to create stronger advertising campaigns.

FacebookMarketingPartnersLogo650 David Cohen is editor of Adweek's Social Pro Daily.