Offerpal Claims $100 - $500 eCPMs on Facebook

Last week while speaking at OnMedia in New York City, Anu Shukla, CEO of Offerpal Media said that the company is providing many application developers with $100 to $500 eCPMs. For those that are unaware of CPMs, it’s the measurement used to determine how much a publisher gets paid for every thousand page views. It’s the defacto standard for measuring advertising on the web.

Attracting higher CPMs is “indicative of how engaging the applications are”, said Shukla as the audience looked on skeptically.