Novartis, Kaiser Permanente & PricewaterhouseCoopers Take Top 3 Spots On DiversityInc List

This is the second year that Novartis topped the list.

via Shutterstock

DiversityInc has released this year’s list of top 50 best managing diversity within their ranks and Novartis Pharmaceuticals has taken the top spot for the second year in a row. Following behind are Kaiser Permanente and PricewaterhouseCoopers, rounding out the top three.

Other companies appearing in the top 50 are Mastercard (6), Procter & Gamble (10), IBM (22), Aetna (32) and Verizon (50).

Companies were selected based on four criteria: supplier diversity, equitable talent equity (things like mentorship and philanthropy), talent pipeline (recruitment and workforce breakdown), and CEO or senior level commitment (personal communications and visibility, for instance). Companies have to have at least 1,000 workers, but other than that, honest answers to a survey is much of the criteria.

In addition to this overall list, DiversityInc also looks at other elements of diversity, including the top 10 companies for mentorship (EY is top), the top 10 companies for LGBT workers (Wells Fargo tops that list), and the top 10 companies for global diversity (IBM is number one).

PR has always grappled with diversity and continues to do so. DiversityInc breaks down what exactly it is that keeps these leading companies in the highest-ranking spots on its list: it’s the senior level commitment part of the methodology.

“Recently, we’ve taken things even further and made a big shift—so that D&I is linked not only to our Values and Behaviors, but is also part of our performance objectives,” said Novartis’ US country head and president Christi Shaw. “As a result, D&I is helping to move the needle on key aspects of our business—from new-product development, to clinical-trial diversity, to commercialization and marketing efforts.”

PR agencies are never going to see the tide change on this issue if the dedication isn’t there at the uppermost levels of the firm. CEOs, regional presidents and practice heads have to take a look at their staff and their recruitment efforts and make diversity one of their goals. If the firm fails to reach its diversity benchmarks, the failure of senior leadership will be largely the reason.

It can’t be something you give lip service to. Write it down, talk to HR, internalize this goal.

h/t PR Daily