Nick Denton Scheming Something New.But What?

In a Q&A with AdAge, Gawker Media’s Nick Denton says the end of aggregated content sites may be nigh while “original reporting will be rewarded.” We agree, although one stop shopping still works for our blog network and the communities we serve – both through our local sites and through our media verticals. Successful blog networks can do both. But we digress.

Denton: “A few years ago, we still believed that costs were so low and online advertising so magical that the most arcane of subject matters could attract a viable audience. That dream is dead. We’ll spend our time and money on sites such as Gizmodo, Kotaku and Gawker — where we already have the scale or soon will.”

Denton also said he has something else up his sleeve when Michael Learmonth pointed out that downturns are “the best time to launch a media property.”

“I have one scheme in mind,” teased Denton.