NHL, NBC Sports, Facebook Set NHL Winter Classic Challenge

The National Hockey League and NBC Sports will team up with Facebook to give away prizes including a Honda CR-Z sport hybrid coupe and trips for four to Universal Orlando Studios and the 2011 NHL All-Star Game during the Bridgestone NHL Winter Classic, in which the Washington Capitals will travel to Heinz Field in Pittsburgh to take on the Penguins New Year’s Day at 1 p.m. ET, airing live on NBC.

Fans who visit the league’s Facebook page and click the Watch and Win tab will automatically be entered in the NHL Winter Classic Challenge, and Facebook messages will appear on-screen during NBC’s telecast of the game to alert winners, who will then be called by NHL representatives and asked questions related to the game.

Social-media-marketing agency RocketXL helped develop the campaign.