Next Up for ClipSync's Social TV Interface: Compelling Interactive Ads
“2010 is going to be a big year for social TV,” ClipSync CEO Itzik Cohen believes, and he was exceptionally bullish about one of the enhancements his company hopes to debut by the end of the first quarter: Interactive ads that encourage users to participate, play games, and interact with friends and other users, rather than watching (and ignoring) a typical 30-second ad spot.
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