Start of Campaign Season Boosts Fox News on Facebook

The lead-up to the first Republican presidential candidate debate helped jump-start July Facebook engagement and shares for Fox News, according to the latest data from NewsWhip.

The lead-up to the first Republican presidential candidate debate helped jump-start July Facebook engagement and shares for Fox News, according to the latest data from NewsWhip.

According to NewsWhip data for July, Fox News overtook BuzzFeed to claim second place behind The Huffington Post, marking the first time a legacy media brand has cracked the top two.

NewsWhip said of the surge by Fox News:

As per our rankings methodology, Fox’s score is made up for foxnews.com, but also local affiliates, such as Fox 8 Live (New Orleans) and Fox 4 News (Dallas-Fort Worth). It’s the same idea that we use for global English content from the likes of The Huffington Post and BuzzFeed, but on a regional, rather than international, level.

Fox News has always been a big player on our rankings, but it probably hasn’t had the same status on Facebook as the likes of The Huffington Post and BuzzFeed. Despite that, it has amassed a significant audience on Facebook, and it can now lay a legitimate claim to the title of biggest news publisher on Facebook. While BuzzFeed and The Huffington Post pretty much always had an almost unassailable lead over the rest of the pack, that top spot now seems very much up for grabs, with less than 2 million interactions between HuffPost and Fox News at the very top.

Other July findings by NewsWhip included:

Readers: Were there any surprises in the July 2015 data from NewsWhip?

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