News Corp: We’re in the First Inning on Mobile

News Corp. COO Peter Chernin said at a Cable Show press conference yesterday that the mobile arena “is like the cable business in the late ’70s right now. In 1977, no one knew there was going to be an ESPN, Discovery or a Lifetime.

“What happens is hopefully smart people get into it and begin experimenting with different content forms… We’re in the very first pitch of the first inning and we’re all trying to figure it out.”

These comments were in reference to News Corp’s recent $188 million acquisition of mobile-content company Jamba, as RCR Wireless News reports.

News Corp.’s Peter Chernin sees mobile space as ‘evolving’ [RCR Wireless News]