News Corp Prez: Video, Mobile Ads Could Get Expensive
It looks like online video ads will soon get premium pricing. In an interview with Fortune at Brainstorm Tech on Tuesday, News Corp President Peter Chernin said advertisers still haven’t completely embraced the online opportunity, and that they continue to have a television mindset.
He said in the report that an advertiser recently told a MySpace sales rep to come back when the social network has a ‘SuperBowl-level’ event. “What the advertiser failed to recognize,” Chernin said, “is that the MySpace homepage has as many viewers every day as the SuperBowl has once a year.”
He
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