If you are 21 years or older, on Snapchat and looking forward to Memorial Day weekend, Mike's Hard Lemonade has a story for you—about a group of friends barbecuing that become trapped in GIFs.
As part of its summerlong "Come Out Back" campaign, the bottled cocktail is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Sunday. The tale begins with two friends walking up to a barbecue and realizing their friends are stuck in a robotic loop.
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