New Name for AOL's Sphere Comes to the Surphace
When is a Sphere no longer a Sphere? When it becomes a Surphace, as AOL is rebranding its blog-content engine, TechCrunch reported.
Sphere launched in private beta in 2005 and publicly in 2006, and it uses a technology that automatically finds blog posts related to whatever a user is currently looking at, with the technology integrated into more than 50,000 Websites, according to TechCrunch.
In a post on the Surphace blog, chief operating officer Josh Guttman writes:
The obvious question is why, in the midst of continued success—growth and distribution—are we changing our name? In most cases, businesses change their names in order to relaunch, restart and/or establish a clean break from their pasts.
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