New Media Index: BP's Photoshop Follies Top Blogger-Shared News Links

The altered photo of BP’s command center discovered last week by John Aravosis of AMERICAblog accounted for the most news links shared by bloggers, while the most-Tweeted news links involved a graphic-based report by that showed how traffic on popular social-networking sites had changed over the past year, and the most-watched news and politics video on YouTube brought new meaning to the term “when donkeys fly,” thanks to a Russia Today report on a promotional stunt, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of July 19-23.
The altered BP photo accounted for 22 percent of news links shared via the blogosphere, and it was followed by: a column in the Washington Post magazine by Gene Weingarten, lamenting the changes to newspapers in the age of online news, at 16 percent; a column from Washington Post ombudsman Andrew Alexander saying the newspaper took too long to cover the Justice Department’s decision to narrow a voter-intimidation case against members of the New Black Panther Party, at 14 percent; the infamous speech by Agriculture Department employee Shirley Sherrod, which was first posted on Big Government, at 10 percent; and a Washington Post op-ed by Charles Krauthammer warning conservatives against underestimating President Barack Obama’s political skill and the impact of his policy agenda, at 9 percent.

The BBC social-networking report accounted for 15 percent of links shared via Twitter, and it was followed by: an in-depth report about Apple’s issues with the iPhone and AT&T, at 10 percent; hundreds of dead penguins washing up on shore in Brazil, at 9 percent; a Wired story about physicists studying the paradoxes involved with time travel, at 5 percent; and a BBC story about criticism of British Prime Minister David Cameron after he said England was the “junior partner” to the United States in the Allied fight against Germany in 1940, also at 5 percent.
And the airborne donkeys were followed on the list of most-viewed news and politics videos on YouTube by: a Taiwanese animated parody of Apple CEO Steve Jobs; video of an alleged UFO seen over China July 7; a journalist interviewing two women on a beach in Italy; and the segment of Sherrod’s speech that led to all of the controversy. David Cohen is editor of Adweek's Social Pro Daily.