New Media Index: Bloggers Dwell on the Economy, While Apple Is the Fruit of the Twitterverse

The economy was top-of-mind for bloggers during the final week of 2010, while Apple was the apple of the Twitterverse, and the most-watched news and politics video on YouTube was footage of a man who threw himself off the balcony of the Romanian Parliament, according to the Pew Research Center’s Project for Excellence in Journalism’s New Media Index for the week of Dec. 27-31.

A total of 31 percent of news links shared by bloggers concerned the economy, including a story from USA Today about the Bureau of Labor Statistics revising its method for measuring long-term unemployment, and The Washington Post reporting that more banks failed in the United States in 2010 than in any year since 1992. The economy was followed by: a Washington Post report that National Basketball Association player Gilbert Arenas cut off communication and funds from his girlfriend, Laura Govan, after being traded to the Orlando Magic, at 12 percent; members of Congress getting donations from the same companies they are writing legislation for, at 7 percent; President Barack Obama and Secretary of State Hillary Clinton topping the list of most-admired people, at 6 percent; and an op-ed by George Will urging congress to pass the Public Employee Pension Transparency Act, also at 6 percent.

Apple accounted for 25 percent of news links shared via Twitter, led by a Mashable report on second-generation iPad rumors. It was followed by: end-of-year recaps, at 15 percent; a BBC report that Indonesian President Susilo Bambang Yudhoyono protested Malaysian supporters’ alleged use of laser beams to distract players in a soccer match between the national teams of the two countries, at 6 percent; another Mashable item on whether HP would release a new ultra-thin laptop after discontinuing its current model, also at 6 percent; and a TechCrunch post about an ad for Hostel Microsoft in India, at 4 percent.

The Romanian Parliament leaper was followed on the list of most-watched news and politics videos on YouTube by: an ITN News report on a leopard attacking villagers in India; Germans making fun of a movie; a two-headed baby born in India; and Feliz Navidad being performed by P. Diddy’s daughter.