New Kindle DX Available July 7 for $389. Still a Niche Product IMHO. But That is OK. Amazon Still Wins

The Kindle dropped to $189 recently. Now, the larger Kindle DX gets both an model upgrade (launching July 7) and a price drop.

Amazon cuts Kindle DX price to $379, improves e-ink display

The Kindlex DX’s 9.7-inch display is just a bit smaller than the iPad’s and is readable in sunlight. The new Kindle DX will feature an improved display with 50% better contrast. Like previous generation Kindle devices, the new DX features free wireless 3G access to let you buy and download ebooks without needing to use a computer.

Despite the price drop and improved screen, I’m still categorizing the Kindle as a niche device for “serious” (frequent) ebook readers.

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