New App Aims to Get Kids Reading This Summer

Summer fast approaches and with it comes the loss of skills and knowledge that kids learned over the past school year.

App developer MeMeTales plans to combat learning loss among young readers during the summer months with their new app. They’ve partnered with PBSKids and children’s publishers in order to launch Readathon2012.

This is a new reading program which is going to run through July. Kids can participate by using the app and downloading the new free ebook which will be made available each week. A number of publishers have already been named, including HarperCollins, Orca Books, Pratham Books, and Little Pickle Press.

Readers will be able to track their progress and earn stickers and certificates. Parents who sign up for the program can receive learning activity ideas which relate to the ebook of the week.

“We all want our kids to make the most of their days off from school, but again, would it not be awesome if we could support kids that are less fortunate?” said Maya Bisineer, founder of MeMeTales, in a statement. “That was the reason we chose FoodForEducation as our non-profit partner. For every child that joins the Readathon, we help a less fortunate child go to school for a day by helping him/her with a mid day meal.”

You can find the app in iTunes. Additional information about the app can be found on the dedicated Readathon website.