Netflix Wooing Kids With New Year’s Clip That Pulls A Fast One On Them

So what if it's not quite midnight? The kids won't care if they celebrate with mom and dad a little early.

 

Even the kids want to celebrate the new year. But midnight is way past their bedtime. And mom and dad can’t get their champagne on with the little ones hanging around. Netflix to the rescue!

The company made a clip available to stream, All Hail King Julien, that parents can play to celebrate 2015 with their children without waiting until midnight.

All hail Netflix!

The clip is hosted by King Julien, an animated lemur who stars in a series available on the site.

“Move over, Ryan Seacrest, I’ve got my very own on-demand countdown party on Netflix,” his royal highness tells viewers.

The clip is a good way to gain favor with Netflix’s parental fans.

“The streaming service and Wakefield Research conducted a survey that showed 87 percent of parents will celebrate New Year’s Eve with their kids, and that 34 percent of parents already fool their kids into thinking it’s midnight at an earlier time,” says Rolling Stone.

Moreover, it furthers the company’s goal of gaining traction with younger fans. Chief content officer Ted Sarandos told CNN’s Brian Stelter in October that two million subscribers have streamed 70 children’s shows in 2014. Kids are a key demographic for the company.

With all the screens in front of kids these days, this is a sound strategy. It’s a small gesture, but it’s one that packs a big punch for families. With many hours left until the actual ball drop, they’ll be happy to have a festive diversion.