Netbook Customer Confusion: Much Ado About Nothing

There’s been a lot of discussion over the last few days based on the summary information based on this NPD survey…

NPD Finds Consumer Confusion about Netbooks Continues

Here’s my take on a couple of items presented there:

1. 70% of people who went out looking for a netbook and bought one were very satisfied. 58% of people who didn’t go looking specifically for a netbook but bought one were were very satisfied. My interpretation is that a lot of people who knew what a netbook is was very happy after buying it.

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