NDSS Tweaks Campaign For Greater Interactivity

The National Down Syndrome Society has relaunched its public awareness campaign website “My Great Story” to add features like a voting mechanism to determine reader favorites, which seeks to increase engagement with the site.

The campaign, which originally launched in September 2009, highlights the individual stories of people with Down syndrome and their loved ones. The campaign has had placements in outlets like Forbes, Vogue, and Time.

Even a campaign that has been around for a while can be refreshed to continue or enhance success. Read these stories and feel good.