NBC Wins the Season in the 18-49 Demo for the Third Straight Year

But Fox was the only network to add viewers

A year ago, NBC cruised to its second consecutive season victory in the 18-49 demo on the strength of the Super Bowl, the Winter Olympics and Thursday Night Football. Even though the network didn’t have any of those shows to bolster its lineup this season, the end result was the same: NBC won the 18-49 demo crown for the third straight year, and for the fifth time in the past six years.

Yet despite its hat trick in the demo most coveted by advertisers, NBC still has major cause for concern: its demo rating fell 27% year-over-year, from a 2.2

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