NBC Sports, 4mm Games, Facebook Become Dog Show Friends

NBC Sports and 4mm Games have officially gone to the dogs, announcing the development of Dog Show Friends, a social game based on The National Dog Show Presented by Purina, which will be hosted on Facebook and other platforms.

Nestle Purina PetCare is the presenting sponsor of Dog Show Friends, a virtual community that lets users adopt, nurture, and train puppies, while interacting with other puppies and their owners, with rewards for responsible ownership.

The two-hour NBC special, hosted by the Kennel Club of Philadelphia, will air immediately following the Macy’s Thanksgiving Day Parade.

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