NBC Sees Sizable Gains for Sunday NFL Streaming

As NBC enjoyed some of its best TV ratings for the NFL in years, the network’s three-year-old experiment in streaming live Sunday night games also reached new heights.

According to NBC’s internal figures, an average of 125,100 unique viewers streamed Sunday Night Football Extra this past season, an increase of 13 percent versus last year. Compared to previous years, fans also logged on and stayed longer during live SNF games. Visits surged 26 percent versus 2009 to 2.5 million, while total minutes jumped 18 percent to 65.2 million.

Sunday Night Football Extra allows viewers to select from four different camera angles during the game to customize their viewing experience. Fans can pause, rewind and even view the live broadcast in slow motion.

Besides drawing a larger live Web audience, NBC also increased its social media presence this past season in a big way. For example, the SNF Facebook page drew nearly 90,000 fans; and sideline reporter Andrea Kremer’s Twitter feed, @SNFSideline, attracted over 21,000 followers.