NBC Posts Big Mobile Numbers for Beijing Olympics
NBC Universal just released some mobile figures for its wide-ranging mobile Beijing 2008 Olympics initiative, according to MocoNews, perhaps in an attempt by NBC to draw attention away from its mixed results as a whole:
– Omniture reports that the network’s WAP site generated 36 million page views and 6.5 million unique visitors.
– More than 826,000 Olympics-related videos were streamed on mobile during the games, according to carrier and NBC compiled data.
– SinglePoint said that over 300,000 users subscribed to NBC’s SMS text messaging campaign for the Olympics.
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