My First Hairshirt, and other “DaVinci Code” toys

Reuters today examines whether the “DaVinci” phenomenon will extend to what Mel Brooks would call “moichendising,” or whatwe in Hollywood simply and greedily call, “the merch.”

Amongst the notable merch prospects:

“…sales of toys from ‘Superman Returns’ — like the inflatable Superman costume Mattel has designed — and ‘Cars’ should do well. But he said it is hard to predict ‘Pirates of the Carribean’ toy sales since there were none for the first film.”

We wonder: Will the price of Mattel’s Superman costume rise along with other toys? Or do inflateables not suffer from inflation?