MSN, Rodale Partner to Launch Fitbie

MSN has partnered with Rodale to launch Fitbie, a health and fitness vertical site.

The new site features a mix of original service journalism and features on topics such as nutrition, weight loss and exercise. Among the site’s most recent headlines are 15 Minutes to a Sexy Body and Workouts to Give You an Edge.

Rodale, of course, has a rich roster of titles from which to draw such health-related content, including Men’s Health, Women’s Health, Runner’s World and Prevention.
For MSN, the pact marks the latest in a string of partnerships with magazine publishers. Over the past several years the company has launched the women’s lifestyle site Glo with Hachette Filipacchi Media as well as the food-and-recipes-themed Delish with Hearst.