Motorola: Pay Attention to What Young Adults Want
Consumer media equipment company Motorola says young adults are influencing their parents’ technology decisions more than ever before, according to a new MediaPost report. Here are some stats quoted from the article, regarding a study of 16 to 27-year-old “millenials:”
– 75% of young adults influence their parents’ technology purchases;
– 71% hold sway over cable, DSL and dish-satellite services;
– 62% impact buying a HDTV set and TV programming packages;
– 70% say their “expectations are far greater than their parents'” when it comes to better media experiences and mobile broadband access.
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