Ad-tech company Rubicon Project today unveiled two new features that aim to make it easier for the advertising industry to buy and sell automated ads.
The tools were announced at the Los Angeles-based company's 2015 Automation Summit at the Terranea Resort in Rancho Palos Verdes, Calif. And since eMarketer projects that programmatic advertising will hit $20 billion in 2016, Rubicon's timing seems wise.
The first new feature—dubbed Orders—plugs into Rubicon's Advertising Automation Cloud and includes guaranteed and non-guaranteed orders.
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