Mondelez Exec Takes Us Inside the Oreo Cookie Machine

B. Bonin Bough talks about food and technology at SXSW

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B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around. The Mondelez vp of global media and consumer engagement spoke with Adweek, giving us a peek behind the curtain of the machine that's been making 3-D cookies for passersby for the last five days.

"It's been a huge success," Bough said. "The line wait has been around two hours about the whole time we've been here."

Check out what he has to say about technology becoming a bigger part of the food world. And, of course, take a look at what the machine looks like on the inside and outside in the last two Instagram videos.

@Chris_Heine Christopher Heine is a New York-based editor and writer.