Modelinia, Lolapps and Barbie Launch Supermodel Facebook Game

Modelinia, a media brand connecting supermodels with their fans, has partnered with Lolapps to launch Supermodel: The Game, a strategy game that allows players to enter the modeling world to compete for a shot at stardom. The game has cameos and virtual goods from Barbie, Express and Biotherm and leverages Lolapps’ strategy-RPG model.

Modelinia has been spreading its brand through the web by leveraging video, news, blogs and events up until now, and seeing a social brand like this make a strong move into social gaming underscores the rapidly developing space.